Crossing the divide: A website about Literature, Art & Philosophy by Venkat Ramanan

This was originally posted on   LinkedIn Pulse  on January 17, 2016. The most important lesson we can learn from observing these insects is that we need to know the mosquito better before we can build a better mosquito trap - and this applies perhaps to all our challenges. I am convinced that even if there is only one mosquito left in the world, it is sure to come and get me. Because of this dread, I have always grudgingly admired the single-mindedness and efficiency with which genus anopheles unfailingly zooms in on someone like me. It is perhaps this curiosity which piqued my interest in a recent report  in the The Atlantic magazine about the quest to find a better mosquito repellent. This article not only explained to me why mozzies think of me as their Lord Voldemort. But after reading it I felt also that there may be a few lessons too for the corporate world apparent from the life and times of the humble mosquito. Know your customers, the marketplace Lesli

This is perhaps the irony of life: we would like our lives to last as long as possible: but how do we live with its exhausting continuity? M ost of us have a Janus-like approach to the temporality of our lives: we have one eye on the past and one on the future with no time for the present. With the past, we have this persistent urge to dissect it and in the process are swayed by a whole gamut of feelings and emotions. We recall with evident pleasure some of these past events. Some of us are so proud of our journey so far and our previous ports of call – and confident that others will wish to celebrate this voyage and emulate it even – that we publish memoirs or at least ask others peep into our private lives via things like social media. And we may regret too that some events had not happened and attempt to suppress these memories whenever they try to escape their hiding places in our minds. In his magnificent novel, The Towers of Silence , Paul Scott uses the tin-trunk that M