What do mosquitoes have to do with management?
This was originally posted on LinkedIn Pulse on January 17, 2016. The most important lesson we can learn from observing these insects is that we need to know the mosquito better before we can build a better mosquito trap - and this applies perhaps to all our challenges. I am convinced that even if there is only one mosquito left in the world, it is sure to come and get me. Because of this dread, I have always grudgingly admired the single-mindedness and efficiency with which genus anopheles unfailingly zooms in on someone like me. It is perhaps this curiosity which piqued my interest in a recent report in the The Atlantic magazine about the quest to find a better mosquito repellent. This article not only explained to me why mozzies think of me as their Lord Voldemort. But after reading it I felt also that there may be a few lessons too for the corporate world apparent from the life and times of the humble mosquito. Know your customers, the marketplace Lesli